/* Self-hosted fonts (latin subset, variable weight) */
@font-face{font-family:'Inter';font-style:normal;font-weight:400 600;font-display:swap;src:url(/fonts/inter-latin.woff2) format('woff2')}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:600 800;font-display:swap;src:url(/fonts/jakarta-latin.woff2) format('woff2')}

/* =========================================================
   DESIGN TOKENS — Palette A "Navy & Signal Teal" + amber accent
   ========================================================= */
:root{
  --navy:#0B1F3A; --navy-2:#102A4C; --navy-3:#163A66; --ink:#0F172A; --muted:#475569;
  --teal:#0F766E; --teal-shade:#08504A; --teal-bright:#2DD4BF;
  --amber:#F59E0B; --amber-shade:#B45309;
  --surface:#F5F8FB; --white:#FFFFFF; --line:#E2E8F0;
  --radius:16px; --maxw:1200px;
  --shadow-soft:0 1px 2px rgba(15,23,42,.06),0 10px 28px rgba(15,23,42,.08);
  --shadow-lift:0 4px 8px rgba(15,23,42,.08),0 26px 50px rgba(15,23,42,.16);
  --font-head:"Plus Jakarta Sans",system-ui,sans-serif;
  --font-body:"Inter",system-ui,sans-serif;
  --focus:#F59E0B;
  --ease:cubic-bezier(.2,.8,.2,1);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--font-body);color:var(--ink);background:var(--white);line-height:1.65;font-size:17px;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%}
h1,h2,h3,h4{font-family:var(--font-head);line-height:1.15;color:var(--navy);margin:0 0 .5em;letter-spacing:-.02em}
h1{font-size:clamp(2.05rem,4.6vw,3.5rem);font-weight:800}
h2{font-size:clamp(1.55rem,2.9vw,2.3rem);font-weight:800}
h3{font-size:1.2rem;font-weight:700}
p{margin:0 0 1em}
a{color:var(--teal);text-underline-offset:3px}
a:hover{color:var(--teal-shade)}
:focus-visible{outline:3px solid var(--focus);outline-offset:3px;border-radius:8px}
.container{max-width:var(--maxw);margin:0 auto;padding:0 20px}
.section{padding:clamp(48px,6vw,84px) 0}

/* ===== "How we report results" ===== */
.report{position:relative;overflow:hidden;color:#C9D7E8;background:radial-gradient(600px 320px at 0% 0%,rgba(45,212,191,.16),transparent 60%),radial-gradient(500px 300px at 100% 100%,rgba(245,158,11,.12),transparent 60%),linear-gradient(160deg,#0B1F3A,#0F2C50)}
.report h2{color:#fff}
.report .lead{color:#AFC1D6}
.report-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:48px;align-items:center}
@media (max-width:960px){.report-grid{grid-template-columns:1fr}}
.formula{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:28px;perspective:800px}
.f-tile{display:flex;flex-direction:column;padding:14px 18px;border-radius:14px;background:linear-gradient(180deg,rgba(255,255,255,.14),rgba(255,255,255,.06));border:1px solid rgba(255,255,255,.18);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.18),0 6px 0 rgba(0,0,0,.28),0 16px 30px rgba(0,0,0,.25);transform:rotateX(8deg);transition:transform .18s var(--ease)}
.f-tile:hover{transform:rotateX(0) translateY(-1px) scale(1.05)}
.f-tile b{font:800 1.05rem var(--font-head);color:#fff}
.f-tile small{font-size:.74rem;color:#9FB3CC}
.f-tile.amber{background:linear-gradient(180deg,#FCD34D,#F59E0B);border-color:#FCD34D;box-shadow:inset 0 1px 0 rgba(255,255,255,.5),0 6px 0 #B45309,0 16px 30px rgba(245,158,11,.3)}
.f-tile.amber b{color:#1F1300;font-size:1.4rem}.f-tile.amber small{color:#5B3A06}
.f-op{font:800 2rem var(--font-head);color:var(--teal-bright)}
.f-stack{display:flex;flex-direction:column;gap:8px;align-items:stretch}
.f-line{height:3px;border-radius:3px;background:var(--teal-bright);box-shadow:0 0 12px rgba(45,212,191,.6)}
.rules{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:560px){.rules{grid-template-columns:1fr}}
.rule{position:relative;padding:22px;border-radius:18px;background:#fff;color:var(--ink);box-shadow:0 6px 0 #C9D5E3,0 20px 40px rgba(0,0,0,.25);
  transform:perspective(900px) translateY(0) rotateX(0);transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.rule:hover{transform:perspective(900px) translateY(-2px) scale(1.03);box-shadow:0 10px 0 #C9D5E3,0 28px 50px rgba(0,0,0,.3)}
.rule h3{font-size:1.05rem;margin:0 0 6px}
.rule p{font-size:.9rem;color:var(--muted);margin:0}
.rule-n{position:absolute;top:16px;right:18px;font:800 1.6rem var(--font-head);color:#E2E8F0}
.rule-ic{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;margin-bottom:14px;color:var(--teal);
  background:linear-gradient(145deg,#F0FAF8,#CFEDE8);box-shadow:inset 0 1px 0 #fff,0 4px 0 #A6DAD2}
.rule-ic svg{width:22px;height:22px}
.rule:nth-child(even) .rule-ic{color:#B45309;background:linear-gradient(145deg,#FFF8E6,#FDE9B8);box-shadow:inset 0 1px 0 #fff,0 4px 0 #F2C46B}
.section.alt{background:var(--surface)}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin-bottom:14px}
.eyebrow::before{content:"";width:22px;height:2px;border-radius:2px;background:currentColor}
.lead{font-size:1.15rem;color:var(--muted);max-width:760px}
.muted{color:var(--muted)}
.small{font-size:.9rem}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}
.skip{position:absolute;left:-999px;top:8px;background:#fff;padding:10px 14px;z-index:999}
.skip:focus{left:8px}
.grad-text{background:linear-gradient(90deg,#2DD4BF,#F59E0B);-webkit-background-clip:text;background-clip:text;color:transparent}

/* =========================================================
   3D BUTTONS — raised face, ledge, hover tilt + lift, light sweep, press
   ========================================================= */
.btn{--face:#0F766E;--face-top:#14968B;--ledge:#08504A;--txt:#fff;--glow:rgba(15,118,110,.35);
  position:relative;isolation:isolate;overflow:hidden;display:inline-flex;align-items:center;justify-content:center;gap:10px;
  min-height:52px;padding:13px 26px;border-radius:14px;border:0;cursor:pointer;
  font:700 1rem/1.2 var(--font-body);letter-spacing:.005em;color:var(--txt);text-decoration:none;white-space:nowrap;
  background:linear-gradient(180deg,var(--face-top) 0%,var(--face) 100%);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.35),inset 0 -2px 0 rgba(0,0,0,.12),0 5px 0 var(--ledge),0 12px 22px var(--glow);
  transform:perspective(700px) translateY(0) rotateX(0);
  transition:transform .15s ease-out,box-shadow .15s ease-out,filter .15s}
.btn::after{content:"";position:absolute;inset:0;z-index:-1;
  background:linear-gradient(110deg,transparent 30%,rgba(255,255,255,.38) 50%,transparent 70%);
  transform:translateX(-130%);transition:transform .7s var(--ease)}
.btn:hover{color:var(--txt);transform:perspective(700px) translateY(-1px) scale(1.05);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.4),inset 0 -2px 0 rgba(0,0,0,.12),0 9px 0 var(--ledge),0 22px 34px var(--glow);filter:saturate(1.08)}
.btn:hover::after{transform:translateX(130%)}
.btn:active{transform:perspective(700px) translateY(4px) rotateX(0);
  box-shadow:inset 0 2px 4px rgba(0,0,0,.2),0 1px 0 var(--ledge),0 4px 8px var(--glow);transition-duration:.06s}
.btn .arr{display:inline-block;transition:transform .22s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}
.btn-secondary{--face:#EEF2F7;--face-top:#FFFFFF;--ledge:#C3CFDD;--txt:var(--navy);--glow:rgba(15,23,42,.12)}
.btn-amber{--face:#F59E0B;--face-top:#FBBF24;--ledge:#B45309;--txt:#1F1300;--glow:rgba(245,158,11,.35)}
.btn-ghost-dark{--face:#173E6B;--face-top:#21528A;--ledge:#06142A;--txt:#fff;--glow:rgba(0,0,0,.3)}
.btn-sm{min-height:44px;padding:9px 18px;font-size:.95rem;border-radius:12px}
.btn-row{display:flex;flex-wrap:wrap;gap:18px;margin-top:30px}
@media (max-width:520px){.btn-row .btn{width:100%}}

/* =========================================================
   HEADER & NAV (3D pills)
   ========================================================= */
.site-header{position:sticky;top:0;z-index:50;background:linear-gradient(90deg,rgba(7,21,41,.97) 0%,rgba(11,31,58,.97) 50%,rgba(14,58,82,.97) 100%);border-bottom:1px solid rgba(45,212,191,.28);box-shadow:0 8px 28px rgba(4,12,26,.35)}
.site-header .brand-text b{color:#fff}
.site-header .brand-text small{color:var(--teal-bright)}
.site-header .pill{color:#D3DFEC}
.site-header .sub-toggle,.site-header .chev{color:inherit}
.nav-cta{box-shadow:inset 0 1px 0 rgba(255,255,255,.35),inset 0 -2px 0 rgba(0,0,0,.12),0 5px 0 var(--ledge),0 10px 26px rgba(245,158,11,.5)}
@keyframes ctaGlow{0%,100%{box-shadow:inset 0 1px 0 rgba(255,255,255,.35),inset 0 -2px 0 rgba(0,0,0,.12),0 5px 0 var(--ledge),0 12px 22px var(--glow)}50%{box-shadow:inset 0 1px 0 rgba(255,255,255,.35),inset 0 -2px 0 rgba(0,0,0,.12),0 5px 0 var(--ledge),0 12px 30px rgba(245,158,11,.6),0 0 0 4px rgba(245,158,11,.18)}}
.nav-wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:78px}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none;color:var(--navy)}
.brand-mark{width:42px;height:42px;flex:none;filter:drop-shadow(0 4px 6px rgba(11,31,58,.25));transition:transform .18s var(--ease)}
.brand:hover .brand-mark{transform:perspective(300px) rotateY(-14deg) rotateX(8deg)}
.brand-text{display:flex;flex-direction:column;line-height:1}
.brand-text b{font-family:var(--font-head);font-weight:800;font-size:1.18rem;letter-spacing:-.02em;color:var(--navy)}
.brand-text small{font-size:.62rem;font-weight:600;letter-spacing:.32em;color:var(--teal);margin-top:4px}
/* Header brand: larger, with a crisp 3D extrusion on the name and a raised, floating logo tile */
.site-header .brand{gap:14px}
.site-header .brand-mark{width:54px;height:54px;filter:drop-shadow(0 3px 0 rgba(3,10,22,.9)) drop-shadow(0 10px 14px rgba(0,0,0,.45)) drop-shadow(0 0 10px rgba(45,212,191,.22));animation:brandFloat 5s ease-in-out infinite}
.site-header .brand:hover .brand-mark{animation-play-state:paused;transform:perspective(300px) rotateY(-14deg) rotateX(8deg) translateY(-2px)}
.site-header .brand-text b{font-size:1.6rem;letter-spacing:-.025em;text-shadow:0 1px 0 #7F97B5,0 2px 0 #4A6283,0 3px 0 #22385A,0 7px 10px rgba(0,0,0,.4)}
.site-header .brand-text small{font-size:.72rem;font-weight:700;letter-spacing:.38em;margin-top:7px;text-shadow:0 1px 0 rgba(3,10,22,.8)}
@keyframes brandFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-3px)}}
@media (max-width:520px){.site-header .brand-mark{width:44px;height:44px}.site-header .brand-text b{font-size:1.3rem}.site-header .brand-text small{font-size:.62rem;margin-top:5px}}
@media (prefers-reduced-motion:reduce){.site-header .brand-mark{animation:none}}

/* Home content blocks */
.pain h3,.diff h3,.fit h3{font-size:1.12rem}
.pain p{margin-bottom:0}
.diff,.process .card{padding-top:34px}
.process h3,.diff h3{padding-right:44px}
.process h3{font-size:1.1rem}
.diff-n{position:absolute;top:18px;right:22px;font:800 2.6rem/1 var(--font-head);color:#E6EDF5;letter-spacing:-.04em}
.diff .checklist{margin-top:6px;margin-bottom:0}
.diff .checklist li,.small-list li{font-size:.95rem;color:var(--ink,#1E293B)}
.small-list{margin:4px 0 18px}
.fit.yes{border-top:4px solid var(--teal)}
.fit.no{border-top:4px solid #CBD5E1;background:#FBFCFE}
.fit .checklist{margin-bottom:0}
.explain li{margin-bottom:12px;line-height:1.6}
.explain li strong{color:var(--navy)}

/* Blog and beginner's guide */
.prose h2[id]{scroll-margin-top:100px}
.toc{background:#fff;border:1px solid var(--line);border-radius:16px;padding:18px 22px 10px;margin:26px 0;box-shadow:0 4px 0 #E2E8F0}
.toc b{display:block;color:var(--navy);margin-bottom:8px}
.toc ol{margin:0;padding-left:1.3em;columns:2;column-gap:28px}
.toc li{margin-bottom:8px;break-inside:avoid}
@media (max-width:600px){.toc ol{columns:1}}
.table-wrap{overflow-x:auto;margin:20px 0 28px}
.cmp{width:100%;min-width:520px;border-collapse:separate;border-spacing:0;border:1px solid var(--line);border-radius:16px;overflow:hidden;font-size:.94rem;background:#fff;box-shadow:0 4px 0 #E2E8F0}
.cmp th,.cmp td{padding:12px 14px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}
.cmp thead th{background:var(--navy);color:#fff;font-weight:700}
.cmp tbody th{background:var(--surface);color:var(--navy);font-weight:600;width:26%}
.cmp tr:last-child th,.cmp tr:last-child td{border-bottom:0}
@media (max-width:600px){
  /* phone: each row becomes a small card */
  .cmp{min-width:0;border:0;box-shadow:none;background:transparent;overflow:visible}
  .cmp thead{display:none}
  .cmp,.cmp tbody,.cmp tr,.cmp th,.cmp td{display:block;width:100%}
  .cmp tr{background:#fff;border:1px solid var(--line);border-radius:14px;margin-bottom:12px;overflow:hidden;box-shadow:0 3px 0 #E2E8F0}
  .cmp tbody th{width:100%;border-bottom:1px solid var(--line)}
  .cmp td{border-bottom:1px dashed var(--line)}
  .cmp td::before{content:attr(data-label);display:block;font-size:.72rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--teal);margin-bottom:2px}
  .cmp td:last-child{border-bottom:0}
  .cmp td:last-child::before{color:#B45309}
}
.example{border:1px solid #F2C46B;background:linear-gradient(180deg,#FFFBEB,#FFF6DC);border-radius:16px;padding:18px 20px;margin:22px 0;box-shadow:0 4px 0 #F6DFA6}
.example .ex-tag{display:inline-block;font-size:.72rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#B45309;margin-bottom:6px}
.example p:last-child,.example ul:last-child{margin-bottom:0}
.glossary{display:grid;grid-template-columns:1fr 1fr;gap:12px 22px;margin:18px 0 28px}
.glossary div{background:#fff;border:1px solid var(--line);border-radius:14px;padding:14px 16px;box-shadow:0 3px 0 #E2E8F0}
.glossary dt{font-weight:700;color:var(--navy)}
.glossary dd{margin:4px 0 0;color:var(--muted);font-size:.95rem}
@media (max-width:600px){.glossary{grid-template-columns:1fr}}
.chan{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:20px 0 28px}
.chan .card h3{font-size:1.08rem}
.chan .card p{font-size:.95rem;margin-bottom:8px}
@media (max-width:700px){.chan{grid-template-columns:1fr}}
.card.featured{border:2px solid #9BD8CF;background:linear-gradient(160deg,#F1FBF9,#fff 60%)}

/* "New to advertising? Start here" learning buttons */
.learn-box{margin-top:34px;padding:clamp(22px,4vw,34px);border-radius:22px;background:linear-gradient(135deg,#0B1F3A 0%,#0E3A52 100%);color:#B8C8DB;box-shadow:0 18px 40px rgba(11,31,58,.22)}
.learn-box h3{color:#fff;margin:0 0 6px;font-size:1.3rem}
.learn-box p{margin:0 0 22px;max-width:760px}
.learn-links{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
@media (max-width:900px){.learn-links{grid-template-columns:1fr}}
.learn-btn{display:flex;align-items:center;gap:14px;padding:14px 16px;border-radius:16px;text-decoration:none;color:var(--navy);
  background:linear-gradient(180deg,#fff,#EDF2F7);box-shadow:inset 0 1px 0 #fff,0 5px 0 #8FA6C2,0 14px 22px rgba(0,0,0,.25);transition:transform .15s ease-out,box-shadow .15s ease-out}
.learn-btn:hover,.learn-btn:focus-visible{color:var(--navy);transform:scale(1.03);box-shadow:inset 0 1px 0 #fff,0 7px 0 #8FA6C2,0 20px 30px rgba(0,0,0,.3),0 0 0 3px rgba(45,212,191,.5)}
.learn-btn:active{transform:translateY(3px);box-shadow:inset 0 1px 0 #fff,0 2px 0 #8FA6C2,0 6px 10px rgba(0,0,0,.2)}
.learn-btn b{display:block;font-size:1rem;line-height:1.25}
.learn-btn small{display:block;color:var(--muted);font-size:.82rem;margin-top:3px;line-height:1.35}
.lb-ic{width:46px;height:46px;flex:none;border-radius:13px;display:grid;place-items:center;background:#fff;box-shadow:inset 0 1px 0 #fff,0 3px 0 #D5DEE8,0 6px 10px rgba(15,23,42,.08)}
.lb-ic svg{width:24px;height:24px}
.lb-arr{margin-left:auto;padding-left:6px;font-weight:800;font-size:1.15rem;color:var(--teal);transition:transform .15s}
.learn-btn:hover .lb-arr{transform:translateX(4px)}
.learn-btn.amber{background:linear-gradient(180deg,#FCD34D,#F59E0B);box-shadow:inset 0 1px 0 rgba(255,255,255,.5),0 5px 0 #B45309,0 14px 22px rgba(0,0,0,.25)}
.learn-btn.amber:hover,.learn-btn.amber:focus-visible{box-shadow:inset 0 1px 0 rgba(255,255,255,.5),0 7px 0 #B45309,0 20px 30px rgba(0,0,0,.3),0 0 0 3px rgba(252,211,77,.55)}
.learn-btn.amber small{color:#5B3A06}
.learn-btn.amber .lb-arr{color:#1F1300}

/* Floating "Email us" button (every page) */
.float-email{position:fixed;right:22px;bottom:22px;z-index:60;display:inline-flex;align-items:center;gap:10px;padding:13px 20px 13px 14px;border-radius:999px;
  background:linear-gradient(180deg,#FBBF24,#F59E0B);color:#1F1300;font-weight:800;text-decoration:none;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.45),0 5px 0 #B45309,0 14px 26px rgba(180,83,9,.35);animation:emailFloat 4s ease-in-out infinite;transition:filter .2s}
.float-email:hover{filter:brightness(1.05);animation-play-state:paused}
.float-email:active{transform:translateY(3px);box-shadow:inset 0 1px 0 rgba(255,255,255,.45),0 2px 0 #B45309,0 8px 16px rgba(180,83,9,.3)}
.float-email .fe-ic{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;background:#0B1F3A;box-shadow:0 2px 0 #020817}
.float-email .fe-ic svg{width:18px;height:18px}
.float-email::after{content:"";position:absolute;inset:-4px;border-radius:inherit;border:2px solid rgba(245,158,11,.55);animation:ringPulse 2.8s ease-out infinite;pointer-events:none}
@keyframes emailFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-6px)}}
@media (max-width:520px){.float-email{right:14px;bottom:14px;padding:10px 16px 10px 10px;font-size:.92rem}.float-email .fe-ic{width:30px;height:30px}}
@media (prefers-reduced-motion:reduce){.float-email,.float-email::after{animation:none}}
@media print{.float-email{display:none}}
body:has(.nav.open) .float-email{opacity:0;pointer-events:none}
.nav{display:flex;align-items:center;gap:10px}
.nav > ul{display:flex;gap:8px;list-style:none;margin:0;padding:0;align-items:center}
.pill{display:inline-flex;align-items:center;gap:6px;min-height:42px;padding:8px 14px;border-radius:11px;white-space:nowrap;
  color:var(--ink);text-decoration:none;font-weight:600;font-size:.93rem;border:1px solid transparent;background:transparent;cursor:pointer;font-family:var(--font-body);
  transform:perspective(500px) translateY(0) rotateX(0);transition:transform .2s var(--ease),box-shadow .2s var(--ease),background .2s,border-color .2s}
.pill:hover,.has-sub:hover > .pill,.has-sub.open > .pill{color:#fff;background:linear-gradient(180deg,rgba(255,255,255,.18),rgba(255,255,255,.06));border-color:rgba(255,255,255,.24);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.28),0 3px 0 rgba(0,0,0,.35),0 10px 20px rgba(0,0,0,.3),0 0 18px rgba(45,212,191,.28);transform:scale(1.06)}
.pill:active{transform:translateY(2px);box-shadow:inset 0 2px 4px rgba(15,23,42,.15)}
.pill[aria-current="page"]{color:#fff;background:linear-gradient(180deg,#14968B,#0F766E);border-color:rgba(45,212,191,.7);box-shadow:inset 0 1px 0 rgba(255,255,255,.3),0 3px 0 #06403B,0 0 20px rgba(45,212,191,.45)}
.pill .chev{transition:transform .2s var(--ease)}
.has-sub{position:relative}
.has-sub:hover .chev,.has-sub.open .chev{transform:rotate(180deg)}
/* dropdown sits directly under "Services" — padding-top acts as a hover bridge */
.submenu{position:absolute;top:100%;left:0;padding-top:6px;min-width:330px;display:none;z-index:60}
.submenu-inner{list-style:none;margin:0;padding:8px;background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow-lift);
  transform-origin:top left;animation:dropIn .2s var(--ease)}
@keyframes dropIn{from{transform:perspective(600px) rotateX(-12deg) translateY(-4px)}to{transform:none}}
@media (hover:hover){.has-sub:hover .submenu{display:block}}
.has-sub.open .submenu{display:block}
.submenu a{display:flex;gap:12px;align-items:center;padding:10px 12px;border-radius:11px;text-decoration:none;color:var(--ink);transition:background .15s,transform .15s}
.submenu a:hover{background:var(--surface);transform:translateX(3px)}
.submenu a b{display:block;font-weight:600;color:var(--navy);font-size:.95rem}
.submenu a small{display:block;color:var(--muted);font-size:.8rem}
.submenu .mini-ic{width:36px;height:36px;flex:none;border-radius:10px;display:grid;place-items:center;color:var(--teal);
  background:linear-gradient(145deg,#ECF8F6,#D3EFEB);box-shadow:inset 0 1px 0 #fff,0 3px 0 #A9DCD5}
.submenu .mini-ic svg{width:18px;height:18px}
.menu-btn{display:none;width:48px;height:48px;padding:0;border:0;border-radius:14px;cursor:pointer;place-items:center;
  background:linear-gradient(180deg,#14968B,#0F766E);box-shadow:inset 0 1px 0 rgba(255,255,255,.3),0 4px 0 #06403B,0 10px 18px rgba(0,0,0,.35);transition:transform .12s,box-shadow .12s}
.menu-btn:active{transform:translateY(3px);box-shadow:inset 0 1px 0 rgba(255,255,255,.3),0 1px 0 #06403B,0 4px 8px rgba(0,0,0,.3)}
.menu-btn:focus-visible{outline:3px solid var(--teal-bright);outline-offset:3px}
.mb-bars{position:relative;display:block;width:22px;height:16px}
.mb-bars i{position:absolute;left:0;width:100%;height:2.5px;border-radius:2px;background:#fff;transition:transform .25s var(--ease),opacity .2s,top .25s var(--ease)}
.mb-bars i:nth-child(1){top:0}.mb-bars i:nth-child(2){top:6.75px}.mb-bars i:nth-child(3){top:13.5px}
.menu-btn[aria-expanded="true"] .mb-bars i:nth-child(1){top:6.75px;transform:rotate(45deg)}
.menu-btn[aria-expanded="true"] .mb-bars i:nth-child(2){opacity:0;transform:scaleX(.2)}
.menu-btn[aria-expanded="true"] .mb-bars i:nth-child(3){top:6.75px;transform:rotate(-45deg)}
@media (max-width:1180px){
  .site-header{backdrop-filter:none;background:linear-gradient(90deg,#071529,#0B1F3A 55%,#0E3A52)}
  .nav .pill{color:var(--ink)}
  .nav .pill[aria-current="page"]{color:#fff;background:linear-gradient(180deg,#14968B,#0F766E);border-color:#0F766E;box-shadow:0 3px 0 #06403B,0 8px 14px rgba(15,118,110,.25)}
  .menu-btn{display:inline-grid}
  /* mobile menu: keep text readable on the light tiles (desktop hover style is white-on-dark) */
  .nav .pill:hover,.nav .has-sub:hover > .pill,.nav .has-sub.open > .pill{color:var(--navy);background:linear-gradient(180deg,#F1FBF9,#DDF3EF);border-color:#9BD8CF;box-shadow:0 3px 0 #B5E2DB,0 8px 14px rgba(15,118,110,.1);transform:none}
  .nav .has-sub.open > .pill .chev{color:var(--teal)}
  .nav{position:fixed;left:0;right:0;bottom:0;top:78px;background:var(--surface);flex-direction:column;align-items:stretch;padding:18px 20px 28px;gap:12px;overflow:auto;display:none}
  .nav.open{display:flex}
  .nav > ul{flex-direction:column;align-items:stretch;gap:10px}
  .nav .pill{width:100%;justify-content:space-between;padding:14px 16px;background:linear-gradient(180deg,#fff,#F4F7FA);border-color:var(--line);box-shadow:0 3px 0 #CFD9E5,0 8px 14px rgba(15,23,42,.05);font-size:1rem}
  .submenu{position:static;min-width:0;padding-top:8px}
  .has-sub:hover .submenu{display:none}
  .has-sub.open .submenu{display:block}
  .nav .btn{width:100%}
}

/* =========================================================
   HERO (dark, layered, 3D stack + floating proof chips)
   ========================================================= */
.hero{position:relative;overflow:hidden;color:#C9D7E8;
  background:
    radial-gradient(800px 480px at 82% 10%,rgba(45,212,191,.20),transparent 60%),
    radial-gradient(600px 400px at 100% 100%,rgba(245,158,11,.14),transparent 60%),
    radial-gradient(700px 500px at 0% 100%,rgba(22,58,102,.9),transparent 70%),
    linear-gradient(160deg,#081A33 0%,#0B1F3A 45%,#0E2A4C 100%);
  padding:clamp(56px,7vw,96px) 0 clamp(70px,9vw,120px)}
.hero::before{content:"";position:absolute;inset:0;pointer-events:none;opacity:.35;
  background-image:linear-gradient(rgba(255,255,255,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.06) 1px,transparent 1px);
  background-size:48px 48px;mask-image:radial-gradient(ellipse at 70% 40%,#000 20%,transparent 75%);-webkit-mask-image:radial-gradient(ellipse at 70% 40%,#000 20%,transparent 75%)}
.hero h1{color:#fff}
.hero .eyebrow{color:var(--teal-bright)}
.hero .lead{color:#B9C8DB}
.hero-grid{position:relative;display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
@media (max-width:960px){.hero-grid{grid-template-columns:1fr}}
.hero-note{margin-top:18px;font-size:.92rem;color:#9FB3CC;display:flex;flex-wrap:wrap;gap:8px 20px}
.hero-note span{display:inline-flex;gap:8px;align-items:center}
.hero-note svg{color:var(--teal-bright)}
.stage{position:relative;min-height:440px;display:flex;align-items:center;justify-content:center;perspective:1100px}
.stack{position:relative;width:min(360px,84%);aspect-ratio:1/1;transform-style:preserve-3d;transform:rotateX(57deg) rotateZ(-34deg);--spread:48px;will-change:transform}
.plane{position:absolute;left:50%;border-radius:18px;border:1px solid rgba(255,255,255,.35);box-shadow:0 30px 50px rgba(0,0,0,.35)}
.plane:nth-child(1){width:100%;height:100%;top:0;margin-left:-50%;transform:translateZ(0);background:linear-gradient(135deg,rgba(148,163,184,.55),rgba(100,116,139,.55))}
.plane:nth-child(2){width:84%;height:84%;top:8%;margin-left:-42%;transform:translateZ(var(--spread));background:linear-gradient(135deg,#3E5A80,#2A4466)}
.plane:nth-child(3){width:68%;height:68%;top:16%;margin-left:-34%;transform:translateZ(calc(var(--spread)*2));background:linear-gradient(135deg,#1F5D93,#163A66)}
.plane:nth-child(4){width:52%;height:52%;top:24%;margin-left:-26%;transform:translateZ(calc(var(--spread)*3));background:linear-gradient(135deg,#2DD4BF,#0F766E)}
.plane:nth-child(5){width:36%;height:36%;top:32%;margin-left:-18%;transform:translateZ(calc(var(--spread)*4));background:linear-gradient(135deg,#FCD34D,#F59E0B);box-shadow:0 0 60px rgba(245,158,11,.55),0 30px 50px rgba(0,0,0,.35)}
/* Floating result cards: ecommerce results on the left, lead-generation results on the right,
   staggered in a zigzag so they frame the funnel evenly. All cards share one width. */
.chip{position:absolute;z-index:2;width:192px;display:flex;flex-direction:column;gap:3px;padding:11px 14px 12px 16px;border-radius:14px;text-decoration:none;
  background:rgba(255,255,255,.97);color:var(--ink);border-left:4px solid var(--teal);box-shadow:0 4px 0 #C9D5E3,0 18px 34px rgba(0,0,0,.35);
  transform:perspective(600px) scale(1);transition:transform .16s ease-out,box-shadow .16s ease-out}
.chip.eco{border-left-color:var(--amber)}
.chip .k{font-size:.62rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--teal)}
.chip.eco .k{color:#B45309}
.chip b{font-family:var(--font-head);font-size:1.3rem;font-weight:800;color:var(--navy);line-height:1.05;white-space:nowrap}
.chip b em{font-style:normal;color:var(--teal)}
.chip.eco b em{color:#D97706}
.chip small{font-size:.74rem;color:var(--muted);font-weight:500}
.chip:hover,.chip:focus-visible{z-index:5;transform:perspective(600px) scale(1.08);box-shadow:0 7px 0 #C9D5E3,0 0 0 3px rgba(45,212,191,.35),0 28px 44px rgba(0,0,0,.45);color:var(--ink)}
.chip.eco:hover,.chip.eco:focus-visible{box-shadow:0 7px 0 #C9D5E3,0 0 0 3px rgba(245,158,11,.4),0 28px 44px rgba(0,0,0,.45)}
.stack,.stack *{pointer-events:none}
.anim-off *,.anim-off *::before,.anim-off *::after{animation-play-state:paused!important}
.chip.c1{left:0;top:4%}       /* ecommerce: jewellery */
.chip.c2{right:0;top:25%}     /* lead gen: clinic */
.chip.c4{left:0;top:50%}      /* ecommerce: fragrance */
.chip.c3{right:0;top:71%}     /* lead gen: plumbing */
.stack-legend{position:absolute;bottom:-34px;left:0;right:0;display:flex;flex-wrap:wrap;gap:6px 14px;justify-content:center;font-size:.78rem;color:#9FB3CC}
.stack-legend span{display:inline-flex;align-items:center;gap:6px}
.stack-legend i{width:10px;height:10px;border-radius:3px;display:inline-block}
@media (max-width:960px){.stage{min-height:400px;margin-top:10px}}
@media (max-width:520px){.chip{width:150px;padding:8px 10px 9px 12px}.chip b{font-size:1.05rem}.chip small{font-size:.68rem}}

/* ad-type cards on dark sections */
.type-card{position:relative;z-index:1;height:100%;padding:24px;border-radius:18px;color:#B5C5D8;
  background:linear-gradient(180deg,rgba(255,255,255,.09),rgba(255,255,255,.04));border:1px solid rgba(255,255,255,.14);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.12),0 6px 0 rgba(0,0,0,.25),0 18px 36px rgba(0,0,0,.22);
  transform:perspective(900px) translateY(0) rotateX(0);transition:transform .18s var(--ease),border-color .18s,box-shadow .18s var(--ease)}
.type-card:hover{transform:perspective(900px) translateY(-2px) scale(1.03);border-color:rgba(45,212,191,.5);box-shadow:inset 0 1px 0 rgba(255,255,255,.15),0 10px 0 rgba(0,0,0,.28),0 28px 46px rgba(0,0,0,.3)}
.type-card h3{color:#fff;font-size:1.12rem;margin-bottom:8px}
.type-card p{font-size:.95rem;margin-bottom:12px}
.type-card .best{font-size:.82rem;color:#E5EDF6;border-top:1px solid rgba(255,255,255,.12);padding-top:10px;margin:0}
.type-card .best b{color:var(--teal-bright);font-weight:700}
.type-num{display:inline-grid;place-items:center;width:30px;height:30px;border-radius:9px;margin-bottom:12px;font:800 .85rem var(--font-head);color:#1F1300;
  background:linear-gradient(180deg,#FCD34D,#F59E0B);box-shadow:0 3px 0 #B45309}
.platform-block{border-radius:22px;padding:clamp(24px,4vw,38px);background:#fff;border:1px solid var(--line);box-shadow:0 6px 0 #E2E8F0,0 24px 48px rgba(15,23,42,.07);margin-bottom:30px}
.platform-block .grid{margin-top:18px}
.platform-block .card{padding:20px;box-shadow:none;background:var(--surface)}
.platform-block .card h4{font-size:1rem;margin-bottom:6px}
.platform-block .card p{font-size:.93rem;margin:0}

/* ===== Brand logo tiles (3D) ===== */
.logo-row{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:18px}
.logo-tile{display:inline-grid;place-items:center;flex:none;width:54px;height:54px;border-radius:15px;background:linear-gradient(180deg,#fff,#F1F5F9);border:1px solid #E2E8F0;
  box-shadow:inset 0 1px 0 #fff,0 4px 0 #CBD5E1,0 10px 18px rgba(15,23,42,.10);transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.logo-tile svg{width:30px;height:30px}
.logo-tile.sm{width:42px;height:42px;border-radius:12px}.logo-tile.sm svg{width:23px;height:23px}
.logo-tile.lg{width:70px;height:70px;border-radius:19px}.logo-tile.lg svg{width:40px;height:40px}
.logo-tile.bleed svg{width:100%;height:100%;border-radius:inherit}
a.card:hover .logo-tile{transform:translateY(-3px) rotate(-5deg)}
a.card:hover .logo-tile:nth-child(2){transform:translateY(-3px) rotate(5deg)}
.logo-row .logo-tile:hover{transform:perspective(400px) translateY(-1px) scale(1.1);box-shadow:inset 0 1px 0 #fff,0 7px 0 #CBD5E1,0 16px 24px rgba(15,23,42,.14)}
.mini-ic.brand{background:#fff;border:1px solid #E2E8F0;box-shadow:inset 0 1px 0 #fff,0 3px 0 #D5DEE8}
.mini-ic.brand svg{width:20px;height:20px}
.pf{display:inline-flex;align-items:center;gap:10px;padding:7px 14px 7px 7px;border-radius:14px;background:linear-gradient(180deg,#fff,#F4F7FA);border:1px solid var(--line);
  box-shadow:inset 0 1px 0 #fff,0 4px 0 #D5DEE8,0 10px 18px rgba(15,23,42,.06);font-weight:700;color:var(--navy);font-size:.86rem;white-space:nowrap;
  transform:perspective(500px) translateY(0) rotateX(0);transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.pf:hover{transform:scale(1.06);box-shadow:inset 0 1px 0 #fff,0 7px 0 #D5DEE8,0 16px 26px rgba(15,23,42,.1)}
.pf svg{width:26px;height:26px;flex:none}
.tm-note{font-size:.75rem;color:#6B7F99;margin-top:14px;line-height:1.5}

/* ===== 3D isometric staircase (applies to every .ladder) ===== */
.ladder{padding:30px 20px 22px 4px;gap:24px}
.rung{position:relative;border-radius:4px 4px 2px 2px;flex-direction:column;justify-content:flex-end;align-items:flex-start}
.rung::after{content:"";position:absolute;left:0;bottom:100%;width:100%;height:16px;background:inherit;filter:brightness(1.3);
  transform-origin:bottom left;transform:skewX(-45deg);border-radius:3px 3px 0 0}
.rung::before{content:"";position:absolute;top:0;left:100%;width:16px;height:100%;background:inherit;filter:brightness(.66);
  transform-origin:top left;transform:skewY(-45deg)}

/* ===== 3D before/after pillars (case studies) ===== */
.pillars{display:flex;align-items:flex-end;justify-content:center;gap:clamp(40px,8vw,90px);height:320px;padding:70px 20px 48px;margin:26px 0 8px;
  border-radius:20px;background:radial-gradient(400px 200px at 50% 100%,rgba(45,212,191,.10),transparent 70%),linear-gradient(180deg,#F5F8FB,#fff);border:1px solid var(--line)}
.pillar{position:relative;width:76px;height:var(--h);background:var(--c,#1F5D93);border-radius:3px 3px 0 0;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.3),0 18px 30px rgba(11,31,58,.18);transition:height 1.1s var(--ease)}
.pillar::after{content:"";position:absolute;left:0;bottom:100%;width:100%;height:20px;background:inherit;filter:brightness(1.3);transform-origin:bottom left;transform:skewX(-45deg);border-radius:3px 3px 0 0}
.pillar::before{content:"";position:absolute;top:0;left:100%;width:20px;height:100%;background:inherit;filter:brightness(.66);transform-origin:top left;transform:skewY(-45deg)}
.pillars:not(.in) .pillar{height:8px}
.pillar .pv{position:absolute;bottom:calc(100% + 28px);left:10px;white-space:nowrap;font:800 1.2rem var(--font-head);color:var(--navy)}
.pillar .pl{position:absolute;top:calc(100% + 10px);left:-10px;width:120px;font-size:.8rem;line-height:1.3;color:var(--muted)}
.pillar.glow{box-shadow:0 0 40px rgba(245,158,11,.35),0 18px 30px rgba(11,31,58,.18)}

/* ===== Campaign-structure: one slab vs exploded layers ===== */
.struct{display:grid;grid-template-columns:1fr auto 1.2fr;gap:24px;align-items:center;margin-top:30px}
@media (max-width:860px){.struct{grid-template-columns:1fr}.struct .arrow3d{transform:rotate(90deg);justify-self:center}}
.mini-stage{position:relative;height:300px;perspective:1000px;display:flex;align-items:center;justify-content:center}
.mini-stack{position:relative;width:190px;height:190px;transform-style:preserve-3d;transform:rotateX(57deg) rotateZ(-34deg)}
.mini-stack .pl{position:absolute;inset:0;border-radius:16px;border:1px solid rgba(255,255,255,.5);box-shadow:0 20px 30px rgba(11,31,58,.22);
  transform:translateZ(calc(var(--i) * 34px));transition:transform .18s var(--ease)}
.mini-stage:hover .mini-stack .pl{transform:translateZ(calc(var(--i) * 50px))}
.mini-stack.before .pl{background:linear-gradient(135deg,#A8B3C2,#7C8A9E)}
.struct-cap{text-align:center;font-weight:700;color:var(--navy);margin-top:-10px}
.struct-cap small{display:block;font-weight:500;color:var(--muted)}
.arrow3d{display:grid;place-items:center;width:60px;height:60px;border-radius:50%;color:#fff;font:800 1.5rem var(--font-head);
  background:linear-gradient(180deg,#14968B,var(--teal));box-shadow:inset 0 1px 0 rgba(255,255,255,.35),0 5px 0 var(--teal-shade),0 14px 24px rgba(15,118,110,.35)}
.struct-legend{list-style:none;padding:0;margin:14px auto 0;display:grid;gap:6px;max-width:260px;font-size:.9rem}
.struct-legend li{display:flex;align-items:center;gap:10px}
.struct-legend i{width:14px;height:14px;border-radius:4px;flex:none;box-shadow:0 2px 0 rgba(0,0,0,.15)}

/* ===== Decorative 3D cubes in CTA bands (added by script on wide bands) ===== */
.cubes{position:absolute;right:60px;top:50%;width:150px;height:150px;transform:translateY(-50%);perspective:900px;pointer-events:none;z-index:0}
.cube{position:absolute;width:50px;height:50px;transform-style:preserve-3d;transform:rotateX(-30deg) rotateY(42deg);transition:transform 1s var(--ease)}
.cube i{position:absolute;inset:0;border-radius:5px;border:1px solid rgba(255,255,255,.25)}
.cube i:nth-child(1){transform:translateZ(25px);background:var(--f)}
.cube i:nth-child(2){transform:rotateY(90deg) translateZ(25px);background:var(--s)}
.cube i:nth-child(3){transform:rotateX(90deg) translateZ(25px);background:var(--t)}
.cube.k1{left:18px;top:74px;--f:#0F766E;--s:#0A524C;--t:#2DD4BF}
.cube.k2{left:72px;top:74px;--f:#1F5D93;--s:#163A66;--t:#5B8FC7}
.cube.k3{left:45px;top:22px;--f:#F59E0B;--s:#B45309;--t:#FCD34D}
.cta-band:hover .cube{transform:rotateX(-30deg) rotateY(132deg)}
.cta-band:hover .cube.k3{transform:rotateX(-30deg) rotateY(-48deg) translateY(-6px)}
.cta-band > .cubes{position:absolute;z-index:0}
.cta-band p{max-width:720px}
@media (max-width:960px){.cubes,.cta-band > .cubes{display:none}}

/* platform strip */
.platforms{background:#fff;border-bottom:1px solid var(--line)}
.platforms .container{display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center;justify-content:center;padding-top:22px;padding-bottom:22px}
.platforms span{font-weight:700;color:#64748B;font-size:.92rem;letter-spacing:.01em}
.platforms em{font-style:normal;color:#94A3B8;font-size:.8rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
@media (max-width:600px){
  /* phone: one tidy column of equal-width tiles */
  .platforms .container{flex-direction:column;flex-wrap:nowrap;align-items:center;gap:10px}
  .platforms em{margin-bottom:6px}
  .platforms .pf{width:min(280px,100%);justify-content:flex-start;padding-left:14px}
}

/* =========================================================
   CARDS (3D tilt on hover)
   ========================================================= */
.grid{display:grid;gap:26px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:960px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px;box-shadow:var(--shadow-soft);
  transform:perspective(1000px) translateY(0) rotateX(0);transition:transform .18s var(--ease),box-shadow .18s var(--ease),border-color .18s}
a.card{display:block;text-decoration:none;color:inherit}
a.card:hover{transform:perspective(1000px) translateY(-3px) scale(1.03);box-shadow:var(--shadow-lift);border-color:#BFE3DE;color:inherit}
a.card::before{content:"";position:absolute;inset:0;border-radius:inherit;pointer-events:none;opacity:0;transition:opacity .18s;
  background:radial-gradient(500px 200px at 20% 0%,rgba(45,212,191,.12),transparent 70%)}
a.card:hover::before{opacity:1}
.card h3{margin-bottom:8px}
.card p{color:var(--muted);margin-bottom:14px}
.card-link{font-weight:700;color:var(--teal);display:inline-flex;gap:6px;align-items:center}
.card-link span{transition:transform .2s var(--ease)}
a.card:hover .card-link span{transform:translateX(4px)}
.icon{width:52px;height:52px;border-radius:14px;display:grid;place-items:center;margin-bottom:18px;color:var(--teal);
  background:linear-gradient(145deg,#F0FAF8,#CFEDE8);box-shadow:inset 0 1px 0 #fff,0 4px 0 #A6DAD2,0 10px 16px rgba(15,118,110,.15);
  transition:transform .18s var(--ease)}
.icon svg{width:24px;height:24px}
a.card:hover .icon{transform:translateY(-3px) rotate(-6deg)}
.icon.amber{color:#B45309;background:linear-gradient(145deg,#FFF8E6,#FDE9B8);box-shadow:inset 0 1px 0 #fff,0 4px 0 #F2C46B,0 10px 16px rgba(245,158,11,.18)}
.path-card{padding:36px;border-radius:22px;overflow:hidden;min-height:100%}
.path-card::after{content:"";position:absolute;right:-50px;bottom:-60px;width:210px;height:210px;border-radius:44px;transform:rotate(25deg);
  background:linear-gradient(135deg,rgba(45,212,191,.16),rgba(45,212,191,0));transition:transform .18s var(--ease)}
.path-card.ecom::after{background:linear-gradient(135deg,rgba(245,158,11,.18),rgba(245,158,11,0))}
a.path-card:hover::after{transform:rotate(40deg) scale(1.1)}
.path-card h3{font-size:1.5rem}

/* ===== Animated 3D step icons (replace the numbers) ===== */
.step:has(.step-ic)::before{content:counter(s,decimal-leading-zero);position:absolute;top:16px;right:20px;width:auto;height:auto;margin:0;background:none;box-shadow:none;
  font:800 1.7rem var(--font-head);color:#E5EBF2;display:block}
.step-ic{--a:#2DD4BF;--b:#0F766E;--l:#08504A;--glow:rgba(20,184,166,.4);position:relative;width:64px;height:64px;border-radius:18px;display:grid;place-items:center;margin-bottom:18px;
  background:radial-gradient(circle at 30% 22%,rgba(255,255,255,.5),transparent 45%),linear-gradient(145deg,var(--a),var(--b));
  box-shadow:inset 0 2px 0 rgba(255,255,255,.4),inset 0 -5px 10px rgba(0,0,0,.18),0 6px 0 var(--l),0 14px 24px var(--glow);
  transform:perspective(500px) rotateX(10deg) rotateY(-12deg);animation:badgeFloat 4.5s ease-in-out infinite;transition:transform .18s var(--ease)}
.step-ic.amber{--a:#FCD34D;--b:#F59E0B;--l:#B45309;--glow:rgba(245,158,11,.4)}
.step-ic.navy{--a:#3B7CC4;--b:#163A66;--l:#0B1F3A;--glow:rgba(22,58,102,.4)}
.step-ic svg{width:34px;height:34px;overflow:visible;filter:drop-shadow(0 2px 2px rgba(0,0,0,.25))}
.step-ic::after{content:"";position:absolute;inset:-2px;border-radius:20px;border:2px solid var(--a);opacity:0;animation:ring 3s ease-out infinite}
.step:hover .step-ic{transform:perspective(500px) rotateX(0) rotateY(14deg) translateY(-6px) scale(1.06)}
.step{transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.step:hover{transform:translateY(-3px) scale(1.03);box-shadow:var(--shadow-lift)}
/* icon motions */
.si-scan{animation:scan 3s ease-in-out infinite;transform-origin:center}
@keyframes scan{0%,100%{transform:translate(0,0)}25%{transform:translate(2px,-2px)}50%{transform:translate(-1px,2px)}75%{transform:translate(-2px,-1px)}}
.si-glint{animation:twinkle 3s ease-in-out infinite}
.si-ring{transform-box:fill-box;transform-origin:center;animation:ringPulse 2.4s ease-in-out infinite}
@keyframes ringPulse{0%,100%{transform:scale(1);opacity:1}50%{transform:scale(1.12);opacity:.5}}
.si-dart{animation:dart 2.4s cubic-bezier(.5,0,.3,1) infinite}
@keyframes dart{0%{transform:translate(6px,-6px);opacity:0}30%{opacity:1}55%,100%{transform:translate(0,0);opacity:1}}
.si-l1{animation:lift 2.6s ease-in-out infinite}.si-l2{animation:lift 2.6s ease-in-out infinite .15s}
@keyframes lift{0%,100%{transform:translateY(0)}50%{transform:translateY(-3px)}}
.si-b1,.si-b2,.si-b3{transform-box:fill-box;transform-origin:bottom;animation:grow 2.6s ease-in-out infinite}
.si-b2{animation-delay:.2s}.si-b3{animation-delay:.4s}
@keyframes grow{0%,100%{transform:scaleY(.55)}50%{transform:scaleY(1)}}
.si-arrow{stroke-dasharray:40;animation:draw 2.6s ease-in-out infinite}
@keyframes draw{0%{stroke-dashoffset:40}45%,100%{stroke-dashoffset:0}}
.si-fly{animation:fly 2.8s ease-in-out infinite}
@keyframes fly{0%{transform:translate(-3px,3px);opacity:.6}50%{transform:translate(2px,-2px);opacity:1}100%{transform:translate(-3px,3px);opacity:.6}}
.si-turn{transform-box:fill-box;transform-origin:11px 16px;animation:turn 3s ease-in-out infinite}
@keyframes turn{0%,60%,100%{transform:rotate(0)}75%{transform:rotate(-25deg)}}
.si-d1,.si-d2,.si-d3{animation:typing 1.2s ease-in-out infinite}.si-d2{animation-delay:.15s}.si-d3{animation-delay:.3s}
.si-w1,.si-w2{stroke-dasharray:10;animation:write 2.8s ease-in-out infinite}.si-w2{animation-delay:.3s}
@keyframes write{0%{stroke-dashoffset:10}40%,100%{stroke-dashoffset:0}}
.si-tick{stroke-dasharray:10;animation:write 2.8s ease-in-out infinite .6s}
@media (prefers-reduced-motion:reduce){.step-ic,.step-ic *,.step-ic::after{animation:none!important}}

/* ===== Animated 3D badges for the two growth paths ===== */
.path-top{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;margin-bottom:18px}
.badge3d{--a:#2DD4BF;--b:#0F766E;--l:#08504A;--glow:rgba(20,184,166,.45);
  position:relative;width:88px;height:88px;flex:none;border-radius:24px;display:grid;place-items:center;
  background:radial-gradient(circle at 30% 22%,rgba(255,255,255,.55),transparent 42%),linear-gradient(145deg,var(--a),var(--b));
  box-shadow:inset 0 2px 0 rgba(255,255,255,.45),inset 0 -6px 12px rgba(0,0,0,.18),0 7px 0 var(--l),0 18px 30px var(--glow);
  transform:perspective(500px) rotateX(10deg) rotateY(-12deg);animation:badgeFloat 4.5s ease-in-out infinite;transition:transform .18s var(--ease)}
.badge3d.amber{--a:#FCD34D;--b:#F59E0B;--l:#B45309;--glow:rgba(245,158,11,.45)}
.badge3d svg{width:54px;height:54px;overflow:visible;filter:drop-shadow(0 3px 3px rgba(0,0,0,.25))}
.badge3d::before,.badge3d::after{content:"";position:absolute;inset:-2px;border-radius:26px;border:2px solid var(--a);opacity:0;animation:ring 2.8s ease-out infinite}
.badge3d::after{animation-delay:1.4s}
a.path-card:hover .badge3d{transform:perspective(500px) rotateX(0) rotateY(12deg) translateY(-6px) scale(1.06);animation-play-state:paused}
@keyframes badgeFloat{0%,100%{translate:0 0}50%{translate:0 -7px}}
@keyframes ring{0%{opacity:.7;transform:scale(1)}100%{opacity:0;transform:scale(1.45)}}
/* lead gen: chat bubble with typing dots + "+1" notification */
.dot{animation:typing 1.2s ease-in-out infinite}
.dot:nth-of-type(2){animation-delay:.15s}.dot:nth-of-type(3){animation-delay:.3s}
@keyframes typing{0%,60%,100%{transform:translateY(0);opacity:.55}30%{transform:translateY(-3px);opacity:1}}
.notif{transform-origin:47px 9px;animation:pop 3s ease-in-out infinite}
@keyframes pop{0%,15%{transform:scale(0)}25%{transform:scale(1.25)}32%,85%{transform:scale(1)}100%{transform:scale(0)}}
/* ecommerce: product box drops into the bag, sparkles twinkle */
.dropbox{animation:drop 2.6s cubic-bezier(.5,0,.6,1) infinite}
@keyframes drop{0%{transform:translateY(-22px);opacity:0}20%{opacity:1}55%{transform:translateY(8px);opacity:1}70%,100%{transform:translateY(14px);opacity:0}}
.spark{transform-box:fill-box;transform-origin:center;animation:twinkle 2.6s ease-in-out infinite}
.spark.s2{animation-delay:.9s}.spark.s3{animation-delay:1.6s}
@keyframes twinkle{0%,100%{opacity:0;transform:scale(.3) rotate(0)}50%{opacity:1;transform:scale(1) rotate(45deg)}}
/* floating proof chip */
.mini-proof{display:inline-flex;flex-direction:column;align-items:flex-end;padding:10px 14px;border-radius:14px;background:#fff;border:1px solid var(--line);
  box-shadow:0 4px 0 #DCE4EE,0 14px 24px rgba(15,23,42,.10);animation:badgeFloat 5s ease-in-out infinite .8s;text-align:right}
.mini-proof b{font:800 1.25rem/1 var(--font-head);color:var(--navy)}
.mini-proof b em{font-style:normal;color:var(--teal)}
.ecom .mini-proof b em{color:#D97706}
.mini-proof small{font-size:.74rem;color:var(--muted);margin-top:3px}
@media (max-width:520px){.badge3d{width:72px;height:72px;border-radius:20px}.badge3d svg{width:44px;height:44px}}
@media (prefers-reduced-motion:reduce){.badge3d,.badge3d::before,.badge3d::after,.dot,.notif,.dropbox,.spark,.mini-proof{animation:none!important}.notif,.dropbox{opacity:1}}
.tag{display:inline-block;font-size:.75rem;font-weight:700;padding:4px 11px;border-radius:999px;background:#EEF3F8;color:var(--navy);margin:0 6px 8px 0}
.tag.teal{background:#E3F5F2;color:var(--teal-shade)}
.tag.amber{background:#FEF3C7;color:#92400E}

/* metrics on dark */
.proof{position:relative;overflow:hidden;color:#C9D7E8;background:linear-gradient(160deg,#0B1F3A,#0F2C50)}
.proof::after{content:"";position:absolute;width:520px;height:520px;right:-160px;top:-200px;border-radius:120px;transform:rotate(30deg);background:rgba(45,212,191,.08)}
.proof h2{color:#fff}
.proof .lead{color:#AFC1D6}
.metric{position:relative;z-index:1;display:block;height:100%;padding:28px;border-radius:18px;text-decoration:none;color:#C9D7E8;
  background:linear-gradient(180deg,rgba(255,255,255,.09),rgba(255,255,255,.04));border:1px solid rgba(255,255,255,.14);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.12),0 6px 0 rgba(0,0,0,.25),0 20px 40px rgba(0,0,0,.25);
  transform:perspective(900px) translateY(0) rotateX(0);transition:transform .18s var(--ease),box-shadow .18s var(--ease),border-color .18s}
a.metric:hover{color:#E5EDF6;transform:perspective(900px) translateY(-2px) scale(1.03);border-color:rgba(45,212,191,.5);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.15),0 10px 0 rgba(0,0,0,.28),0 30px 50px rgba(0,0,0,.35)}
.metric .num{font-family:var(--font-head);font-weight:800;font-size:2.6rem;color:#fff;line-height:1.05;font-variant-numeric:tabular-nums}
.metric .num em{font-style:normal;color:var(--teal-bright)}
.metric .lbl{font-size:.95rem;margin:10px 0 16px;color:#B5C5D8}
.metric .card-link{color:var(--teal-bright)}
.metric.light{color:var(--muted);background:#fff;border:1px solid var(--line);box-shadow:0 5px 0 #DCE4EE,0 14px 28px rgba(15,23,42,.08)}
.metric.light .num{color:var(--navy)}
.metric.light .num em{color:var(--teal)}
.metric.light .lbl{color:var(--muted)}

/* steps */
.steps{counter-reset:s;display:grid;gap:22px;grid-template-columns:repeat(4,1fr)}
@media (max-width:960px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}
.step{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow-soft)}
.step::before{counter-increment:s;content:counter(s);display:grid;place-items:center;width:42px;height:42px;border-radius:12px;font:800 1.05rem var(--font-head);color:#fff;
  background:linear-gradient(180deg,#1F5D93,var(--navy));box-shadow:inset 0 1px 0 rgba(255,255,255,.25),0 4px 0 #06122A,0 10px 16px rgba(11,31,58,.25);margin-bottom:16px}

/* ladder */
.ladder{display:flex;align-items:flex-end;gap:10px;overflow-x:auto;padding:12px 4px 20px}
.rung{flex:1 0 120px;border-radius:14px;padding:14px 12px;color:#fff;font-weight:700;font-size:.86rem;line-height:1.3;display:flex;align-items:flex-end;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.25),0 5px 0 rgba(0,0,0,.2),0 12px 20px rgba(15,23,42,.14);transition:transform .18s var(--ease)}
.rung:hover{transform:scale(1.04)}
.rung small{display:block;font-weight:500;opacity:.85;font-size:.74rem;margin-top:4px}
.rung.i1{height:72px;background:#94A3B8}.rung.i2{height:96px;background:#64748B}
.rung.o1{height:120px;background:#1F5D93}.rung.o2{height:144px;background:#185A7D}
.rung.o3{height:168px;background:#0F766E}.rung.o4{height:192px;background:#0D9488}
.rung.o5{height:216px;background:#D97706}.rung.o6{height:240px;background:#B45309}
.ladder-key{display:flex;gap:18px;flex-wrap:wrap;font-size:.85rem;color:var(--muted)}
.ladder-key i{display:inline-block;width:12px;height:12px;border-radius:3px;margin-right:6px;vertical-align:-1px}

.photo{display:block;width:100%;height:auto;object-fit:cover;border-radius:20px;background:#E9EEF4;
  box-shadow:0 2px 0 rgba(255,255,255,.6) inset,0 10px 0 -4px #DCE4EE,0 24px 48px rgba(15,23,42,.16);
  transform:perspective(1000px) translateY(0) rotateX(0);transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.split > .photo:hover,.page-hero .photo:hover{transform:perspective(1000px) translateY(-3px) scale(1.02);box-shadow:0 14px 0 -4px #DCE4EE,0 34px 60px rgba(15,23,42,.2)}
a.card .photo{box-shadow:0 6px 16px rgba(15,23,42,.10)}
a.card:hover .photo{transform:scale(1.02)}
.r16x9{aspect-ratio:16/9}.r4x3{aspect-ratio:4/3}.r3x2{aspect-ratio:3/2}.r21x9{aspect-ratio:21/9}.r1x1{aspect-ratio:1/1}.r4x5{aspect-ratio:4/5}

/* layout helpers */
.split{display:grid;grid-template-columns:1.1fr .9fr;gap:52px;align-items:center}
.contact-split{grid-template-columns:1.3fr .7fr}
@media (hover:none){.hover-hint{display:none}}
@media (max-width:960px){.split{grid-template-columns:1fr}}
.answer-box{position:relative;border-left:4px solid var(--teal);background:linear-gradient(90deg,#EEF9F7,#F7FCFB);padding:18px 22px;border-radius:0 14px 14px 0;font-size:1.06rem;color:#134E4A;margin:22px 0;max-width:820px}
.checklist{list-style:none;padding:0;margin:0 0 1em}
.checklist li{position:relative;padding-left:32px;margin-bottom:11px}
.checklist li::before{content:"";position:absolute;left:0;top:4px;width:20px;height:20px;border-radius:6px;
  background:var(--teal) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20' fill='white'%3E%3Cpath d='M8 13.6 4.4 10l-1.4 1.4L8 16.4l9-9L15.6 6z'/%3E%3C/svg%3E") center/15px no-repeat;box-shadow:0 2px 0 var(--teal-shade)}
.xlist li::before{background:#E2E8F0 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M6 6l8 8M14 6l-8 8' stroke='%23475569' stroke-width='2'/%3E%3C/svg%3E") center/14px no-repeat;box-shadow:0 2px 0 #CBD5E1}
.faq details{background:#fff;border:1px solid var(--line);border-radius:14px;margin-bottom:12px;box-shadow:0 3px 0 #E2E8F0;transition:box-shadow .2s,transform .2s}
.faq details:hover{transform:scale(1.01);box-shadow:0 5px 0 #DCE4EE,0 10px 18px rgba(15,23,42,.06)}
.faq summary{cursor:pointer;padding:18px 22px;font-weight:700;color:var(--navy);list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.4rem;line-height:1;color:var(--teal);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details > div{padding:0 22px 18px;color:var(--muted)}
.crumbs{font-size:.88rem;color:var(--muted);margin-bottom:18px}
.crumbs a{color:var(--muted)}
.crumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:6px;padding:0;margin:0}
.crumbs li+li::before{content:"/";margin-right:6px;color:#94A3B8}
.page-hero{position:relative;overflow:hidden;padding:clamp(44px,6vw,80px) 0 clamp(40px,5vw,60px);
  background:radial-gradient(700px 300px at 90% 0%,rgba(45,212,191,.12),transparent 60%),linear-gradient(180deg,var(--surface),#fff)}
.page-hero::after{content:"";position:absolute;right:-80px;top:-80px;width:260px;height:260px;border-radius:56px;transform:rotate(28deg);
  background:linear-gradient(135deg,rgba(11,31,58,.06),rgba(11,31,58,0));pointer-events:none}
.glance{width:100%;border-collapse:separate;border-spacing:0;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:0 5px 0 #E2E8F0,0 16px 30px rgba(15,23,42,.06)}
.glance caption{text-align:left;caption-side:top;font-weight:700;color:var(--teal);font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;padding-bottom:10px}
.glance th,.glance td{padding:14px 18px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line);font-size:.95rem}
.glance tr:last-child th,.glance tr:last-child td{border-bottom:0}
.glance th{width:36%;background:var(--surface);color:var(--navy);font-weight:600}
.glance td{overflow-wrap:anywhere}
@media (max-width:560px){.glance,.glance tbody,.glance tr,.glance th,.glance td{display:block;width:100%}.glance th{border-bottom:0;padding-bottom:4px}.glance td{padding-top:4px}}
.prose{max-width:780px}
.prose h2{margin-top:1.5em}
.prose ul,.prose ol{padding-left:1.2em}
.prose li{margin-bottom:.45em}
.note{background:var(--surface);border:1px solid var(--line);border-radius:12px;padding:16px 20px;font-size:.93rem;color:var(--muted)}
.byline{display:flex;flex-wrap:wrap;gap:6px 16px;color:var(--muted);font-size:.9rem;margin-top:6px}
.sticky-aside{position:sticky;top:100px}
@media (max-width:960px){.sticky-aside{position:static}}

/* filters (3D toggles) */
.filters{display:flex;flex-wrap:wrap;gap:12px;margin:8px 0 32px}
.filter{min-height:44px;padding:9px 18px;border-radius:12px;border:1px solid #DCE4EE;background:linear-gradient(180deg,#fff,#EEF2F7);cursor:pointer;
  box-shadow:inset 0 1px 0 #fff,0 4px 0 #C3CFDD,0 8px 14px rgba(15,23,42,.06);font:700 .93rem var(--font-body);color:var(--navy);
  transform:perspective(500px) translateY(0) rotateX(0);transition:transform .2s var(--ease),box-shadow .2s var(--ease)}
.filter:hover{transform:scale(1.06);box-shadow:inset 0 1px 0 #fff,0 7px 0 #C3CFDD,0 14px 20px rgba(15,23,42,.1)}
.filter[aria-pressed="true"]{background:linear-gradient(180deg,#123056,var(--navy));color:#fff;border-color:var(--navy);box-shadow:inset 0 2px 6px rgba(0,0,0,.4),0 1px 0 #06122A;transform:translateY(3px)}

/* forms */
.form{background:#fff;border:1px solid var(--line);border-radius:22px;padding:clamp(22px,4vw,38px);box-shadow:0 6px 0 #E2E8F0,0 24px 50px rgba(15,23,42,.08)}
.field{margin-bottom:20px}
.field label,.field legend{display:block;font-weight:700;color:var(--navy);margin-bottom:6px;font-size:.95rem}
.field .hint{font-size:.84rem;color:var(--muted);margin:-2px 0 6px}
.req{color:#B91C1C}
input[type=text],input[type=email],input[type=tel],input[type=url],select,textarea{width:100%;min-height:50px;padding:12px 14px;border:1px solid #CBD5E1;border-radius:12px;font:inherit;font-size:1rem;background:#fff;color:var(--ink);
  box-shadow:inset 0 2px 3px rgba(15,23,42,.05);transition:border-color .15s,box-shadow .15s}
textarea{min-height:140px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--teal);box-shadow:0 0 0 4px rgba(15,118,110,.18)}
fieldset{border:0;padding:0;margin:0}
.opts{display:flex;flex-wrap:wrap;gap:10px}
.opt{display:inline-flex;align-items:center;gap:9px;border:1px solid #DCE4EE;border-radius:12px;padding:11px 15px;cursor:pointer;font-size:.95rem;min-height:46px;
  background:linear-gradient(180deg,#fff,#F3F6FA);box-shadow:0 3px 0 #D5DEE8;transition:transform .15s,box-shadow .15s}
.opt:hover{transform:scale(1.03);box-shadow:0 5px 0 #D5DEE8}
.opt:has(input:checked){border-color:var(--teal);background:linear-gradient(180deg,#F0FAF8,#E0F3F0);box-shadow:inset 0 2px 4px rgba(8,80,74,.15);transform:translateY(2px)}
.opt input{width:18px;height:18px;accent-color:var(--teal)}
.err{color:#B91C1C;font-size:.86rem;margin-top:6px;display:none}
.field.invalid .err{display:block}
.field.invalid input,.field.invalid select,.field.invalid textarea{border-color:#B91C1C}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:0 20px}
@media (max-width:640px){.form-row{grid-template-columns:1fr}}
.hp{position:absolute;left:-5000px}
.topic{display:none;margin-bottom:18px}
.human{display:flex;align-items:center;justify-content:space-between;gap:16px;max-width:340px;padding:14px 16px;border:1px solid #D0D7E1;border-radius:10px;background:#FAFBFC;box-shadow:0 2px 4px rgba(15,23,42,.06)}
.human label{display:flex;align-items:center;gap:12px;font-weight:600;color:var(--ink);cursor:pointer;margin:0}
.human input{width:26px;height:26px;accent-color:var(--teal)}
.human small{font-size:.68rem;color:#64748B;text-align:right;line-height:1.3}

/* CTA band */
.cta-band{position:relative;overflow:hidden;border-radius:26px;padding:clamp(34px,5vw,60px);color:#C9D7E8;
  background:radial-gradient(600px 300px at 100% 0%,rgba(45,212,191,.22),transparent 60%),linear-gradient(135deg,#0B1F3A 0%,#123A5E 100%);
  box-shadow:0 8px 0 #06122A,0 30px 60px rgba(11,31,58,.3)}
.cta-band h2{color:#fff;max-width:720px}
.cta-band::before,.cta-band::after{content:"";position:absolute;border-radius:40px;transform:rotate(28deg);pointer-events:none}
.cta-band::before{width:280px;height:280px;right:-70px;top:-110px;background:rgba(45,212,191,.16)}
.cta-band::after{width:190px;height:190px;right:110px;bottom:-120px;background:rgba(245,158,11,.16)}
.cta-band > *{position:relative;z-index:1}

/* footer */
.site-footer{background:#061327;color:#A9B8CC;padding:68px 0 28px;font-size:.95rem}
.site-footer h4{color:#fff;font-size:.95rem;margin-bottom:14px}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin-bottom:9px}
.site-footer a{color:#C9D6E6;text-decoration:none}
.site-footer a:hover{color:#fff;text-decoration:underline}
.site-footer .brand-text b{color:#fff}
.site-footer .brand-text small{color:var(--teal-bright)}
.foot-grid{display:grid;grid-template-columns:1.5fr repeat(4,1fr);gap:32px}
@media (max-width:960px){.foot-grid{grid-template-columns:1fr 1fr}}
.foot-bottom{border-top:1px solid #1B2D47;margin-top:42px;padding-top:22px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:.85rem}
@media (max-width:600px){
  /* phone: ladder becomes a vertical 3D staircase instead of a sideways-scrolling row */
  .ladder{flex-direction:column;align-items:flex-start;overflow:visible;padding:24px 22px 8px 0;gap:22px}
  .rung{flex:none;height:auto!important;min-height:50px;flex-direction:row;justify-content:space-between;align-items:center;gap:10px;padding:12px 14px}
  .rung small{margin-top:0;text-align:right}
  .rung.i1{width:58%}.rung.i2{width:64%}.rung.o1{width:70%}.rung.o2{width:76%}.rung.o3{width:82%}.rung.o4{width:88%}.rung.o5{width:94%}.rung.o6{width:100%}
  .glance caption{display:block;width:100%}
  .split > *,.form,.sticky-aside{min-width:0}
  .pillars{gap:30px;padding:70px 26px 56px 6px}
  .pillar{width:54px}
  .pillar .pl{width:80px;left:-13px;font-size:.72rem}
  .pillar .pv{left:2px;font-size:1.05rem}
  .card{padding:22px}
  .icon{width:46px;height:46px;margin-bottom:14px}
  .grid{gap:18px}
  .foot-grid{grid-template-columns:1fr 1fr;gap:28px 20px}
  .foot-grid > :first-child{grid-column:1 / -1}
  .site-footer{padding-bottom:96px}
}

/* ===== Page transitions: instant navigation, smooth cross-fade (no waiting) ===== */
@view-transition{navigation:auto}
::view-transition-old(root){animation:vtOut .16s ease-in both}
::view-transition-new(root){animation:vtIn .26s cubic-bezier(.2,.8,.2,1) both}
.site-header{view-transition-name:site-header}
::view-transition-group(site-header){animation:none}
@keyframes vtOut{to{opacity:0;transform:translateY(-8px)}}
@keyframes vtIn{from{opacity:0;transform:translateY(12px)}}
/* browsers without view transitions: quick fade-up of the page content */
@supports not (view-transition-name:none){main.page-in{animation:pageIn .3s cubic-bezier(.2,.8,.2,1) both}}
@keyframes pageIn{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
/* loading bar under the header the moment a link is clicked */
.site-header::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:3px;transform-origin:left;transform:scaleX(0);opacity:0;
  background:linear-gradient(90deg,#2DD4BF,#F59E0B,#2DD4BF);background-size:200% 100%}
html.is-leaving .site-header::after{opacity:1;animation:loadBar 1.2s cubic-bezier(.1,.7,.2,1) forwards,barShine .8s linear infinite}
@keyframes loadBar{from{transform:scaleX(0)}to{transform:scaleX(.92)}}
@keyframes barShine{to{background-position:-200% 0}}
@media (prefers-reduced-motion:reduce){::view-transition-old(root),::view-transition-new(root){animation:none}main.page-in{animation:none}}
/* routing */
[data-route]{display:none}
[data-route].active{display:block}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
  .btn:hover,.btn:active,.pill:hover,a.card:hover,a.metric:hover,.chip:hover,.filter:hover,.opt:hover,.rung:hover,.faq details:hover{transform:none!important}
  .btn::after{display:none}
}