Real estate

Real estate lead generation with Google Ads and Meta Ads in the UAE

We run Google Ads and Meta Ads for real estate brokers and developers: project-specific campaigns and landing pages, qualifying questions that separate serious buyers from browsers, and tracking of viewings and deals.
A calm workspace by a window overlooking the city

Why this market needs its own approach

Real estate advertising in the UAE produces plenty of leads, and many of them go nowhere. Buyers take weeks or months to decide, many are just browsing, and international investors need different messaging from local end users. The setup has to qualify buyers early and keep the sales team focused on serious ones.

  • Project-specific campaigns. Each project or community gets its own campaign, landing page and budget, so you can see which listings bring serious buyers.
  • Qualifying lead forms. Budget, timeline, ready vs. off-plan, and location questions filter browsers before they reach your sales team.
  • Investors vs. end users. Messaging, targeting and language differ for local end users and international investors. We separate them.
  • Advertising permits. Property ads in Dubai generally need a Trakheesi permit from Dubai Land Department. We ask for permit details before launching.
  • Tracking beyond the lead. We track viewings and deals reported by your team, so budgets follow the campaigns that produce buyers.

How we work

Every engagement starts with a free ad account audit. We agree what a qualified lead or a real sale means for your business, fix tracking so results are measured accurately, then restructure campaigns and improve them every week, with a weekly progress meeting and plain-language reporting. You work directly with the specialist who manages your account.

Related services: Google Ads · Meta Ads · Tracking & Measurement · Landing pages

Frequently asked questions

Why are my property leads low quality?
Common causes are one-tap forms with no qualifying questions, broad targeting, and optimising for the cheapest leads. Adding the right questions and feeding back which leads were serious usually helps.
Google Ads or Meta Ads for real estate?
Google captures people actively searching for property; Meta reaches potential buyers and investors earlier. Most developers and brokers benefit from both, measured separately.
Do I need a permit to advertise property in Dubai?
Property advertising in Dubai generally requires a Trakheesi permit from Dubai Land Department. You remain responsible for permits; we ask for them before ads go live.
Can you build project landing pages?
Yes. We build fast landing pages per project with qualifying forms, WhatsApp buttons and tracking built in.

Want fewer browsers and more serious buyers?

Email us a few lines about your business and where you advertise today. We reply within 30 minutes, 9 am – 6 pm GST, 7 days a week.

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