Google Ads management for lead generation and ecommerce

Google Ads management means planning, building and continually improving Search, Shopping, Performance Max and Demand Gen campaigns so that ad spend turns into qualified enquiries or profitable sales, not just clicks.

Get a free Google Ads audit

Customer searching for a local business on a smartphone

Common problems we fix

One broad Performance Max campaign spending the month's budget early
Brand and non-brand traffic mixed together
No separation by product line or market
Conversions counting low-value actions
Location settings letting in irrelevant traffic

What's included

Account and conversion tracking audit
Campaign structure: brand, non-brand, product lines, markets
Search, Shopping, Performance Max and Demand Gen as appropriate
Merchant Center feed and asset recommendations
Ads in English and Arabic for Gulf audiences
Location, audience and negative keyword controls
Conversion value and outcome tracking
Weekly progress meetings

Campaign types

Google Ads campaign types we run, and what each one is for

Every campaign type has a different job. We choose the mix based on whether you need enquiries, online sales or store visits, instead of switching everything on.

Search

Text ads shown to people actively searching for what you offer, at the moment they're looking.

Best for: high-intent enquiries, local and emergency services, ecommerce

Call ads

Search ads built around a tap-to-call button, so mobile searchers can phone you directly.

Best for: urgent services such as plumbing, maintenance and clinics

Shopping

Product listings with image, price and store name, pulled from your Merchant Center product feed.

Best for: online product sales

Performance Max

One goal-based campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps, driven by Google's automation.

Best for: online sales, leads and store visits, with the right structure

Demand Gen

Image and video ads on YouTube (including Shorts), Discover and Gmail to reach new audiences and bring back past visitors.

Best for: creating demand, finding new customers, remarketing

Video (YouTube)

Video ads on YouTube to build awareness and consideration, or to drive action.

Best for: brand awareness, product demos, launches

Display

Image ads across websites and apps in Google's Display Network.

Best for: remarketing and low-cost reach

Local Services Ads

Pay-per-lead ads at the top of Google for local service providers, with Google's screening badge.

Best for: plumbers, cleaners and home services, in countries where available

App campaigns

Promote app installs and in-app actions across Google Search, Google Play, YouTube and more.

Best for: businesses with a mobile app

Some campaign types and formats are only available in certain countries or business categories. All campaigns can run in English and Arabic.

Who it's for

Lead generation

Service businesses

Search campaigns tuned for local, high-intent enquiries, measured against qualified leads and booked appointments.

Lead generation Ecommerce

Online stores

Shopping and Performance Max structured by brand, product line and market, measured on ROAS against your break-even.

Ecommerce growth

Google Ads questions

How long until Google Ads results improve?

It depends on budget, conversion volume and how much needs fixing. Structural and tracking fixes take effect quickly, but campaigns usually need several weeks of data before performance stabilises.

Is Performance Max right for my business?

It can work well when it has accurate conversion data, a good product feed or assets, and clear separation from brand and other goals. A single broad Performance Max campaign without that structure often spends budget inefficiently. Read our guide.

Should brand and non-brand campaigns be separate?

Usually, yes. Brand searches convert cheaply and can make blended results look better than they are. Separating them shows what non-brand spend is really producing.

Is there a minimum budget?

There's no fixed minimum ad spend. Management is priced by scope, and we'll tell you upfront if a budget is too small to test properly.

Who owns the account?

You do. Your ad accounts, analytics and tracking stay in your business's name. We work through access you grant and can remove at any time.

Is your Google Ads budget producing customers?