Vector ScaleMARKETING
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For ecommerce brands

Ecommerce marketing for profitable online sales

We help ecommerce brands increase online sales with structured Google Ads and Meta Ads, accurate purchase tracking, and SEO that builds organic traffic over time.

Grow profitable online sales
Hands wrapping an online order with a black ribbon

What is ROAS, and what is a good ROAS?

ROAS (return on ad spend) is the revenue attributed to ads divided by ad spend. 4x ROAS means 4 of attributed revenue for every 1 spent. A "good" ROAS depends on your margins, returns and repeat purchase rate, so we work from your break-even point, not an industry average. Read the ROAS guide →

Why Performance Max can waste budget

  • No structure: one campaign trying to do everything
  • Brand searches absorbed into "performance" results
  • No separation by product line or market
  • A weak or incomplete product feed

How we structure ecommerce accounts

  • Brand vs. non-brand campaigns
  • Separate campaigns for key product lines
  • Market-level structure for international sales
  • Separate goals for online sales and store visits where relevant
  • Demand Gen for reaching new audiences

Where SEO fits

SEO improves category and product pages, fixes technical issues and answers buyer questions, building organic sales that don't depend on daily ad spend. Learn about SEO →

Account structure

From one broad campaign to a structure you can control

Separating campaigns gives each goal its own budget, data and decisions. Hover over the layers to pull them apart.

BeforeOne broad Performance Max campaign: budget gone early, no visibility

AfterSeparate campaigns, budgets and goals

  • Store visits (where relevant)
  • International markets
  • Other product lines
  • Hero products
  • Brand

Case studies

Pearl necklace lifted above white cloth (illustrative)Ecommerce

From below 2x to 10x ROAS for a pearl & jewellery brand

10x ROAS within 8 weeks

Read the case study Unbranded perfume bottle on stacked stones (illustrative)Retail footfall

6x+ online ROAS and 3x+ daily store footfall for a UAE fragrance brand

30 → 100+ store visitors a day

Read the case study Calm, sunlit modern interior (illustrative)Lead generation

7 in 10 WhatsApp enquiries became billed bookings at a UAE aesthetic clinic

~4x Google Ads ROAS, billing-verified

Read the case study Plumber fitting a pipe connection (illustrative)Lead generation

From zero enquiries to 8–10 a day for a US plumbing business

2–5 booked jobs a day

Read the case study

Categories we've worked with

Pearls & jewelleryLuxury fragrance & perfumeMedical laser machine spare parts

Ecommerce questions

What is a good ROAS for ecommerce?
One that's above your break-even ROAS once product costs, shipping, fees and returns are included. That number differs for every business, so we calculate it with you.
Is Google Shopping or Performance Max better?
Neither is always better. Standard Shopping offers more control, while Performance Max reaches across Google's inventory. Many accounts use both, with clear roles and exclusions.
Can you help with international sales?
Yes. We structure campaigns and budgets by market, as we did for brands selling into the UAE, the US and Canada.
Platform ROAS or store revenue: which should I trust?
Treat platform ROAS as a directional optimisation signal and your store or accounting data as the source of truth. We reconcile the two and explain any gap.
Do you work with Shopify?
Yes. We build and improve Shopify stores and set up purchase tracking for Google Ads, Meta and GA4.

Make your ad spend pay for itself, then some

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