~4x Google Ads ROAS, verified against billing records, and 7 in 10 enquiries booked for a UAE aesthetic clinic
The situation
The clinic was receiving bot messages and website visits from outside its target locations. WhatsApp enquiries often didn't lead to useful follow-up, and the advertising accounts were difficult to manage. We took over in May 2026. This is one of three UAE aesthetic clinics we manage across different emirates.
What we did
- Tightened campaign targeting to cut out-of-area and irrelevant traffic.
- Reorganised account management across Google Ads and Meta Ads.
- Matched campaign enquiries against the clinic's billing records to see which ones became paying customers.
Results
Both channels now return more than they cost, measured against real billing records. Google Ads brings the highest-intent enquiries, and Meta Ads adds a second profitable source of bookings. Irrelevant enquiries fell, and most enquiries that didn't book were price comparisons. Results have kept improving since May 2026.
How results were measured
- Google Ads ROAS (~4x): revenue from the clinic's own billing records, matched to Google Ads enquiries by customer name and phone number, divided by Google Ads spend.
- Meta Ads ROAS (~3x): revenue from the clinic's own billing records, matched to Meta Ads enquiries, divided by Meta Ads spend. Reported separately from the Google Ads figure.
- Bookings (7 in 10): WhatsApp enquiries matched to confirmed bookings in the clinic's billing records.
Customer names and numbers were used only for this internal match. No patient information is published or sent to analytics.
Scope of work
Google Ads and Meta Ads campaign management, targeting, account management and lead-quality review.